The Waiting Game

Ubisoft’s North American president, Laurent Detoc, was recently quoted as saying, “When we bring it [Assassin’s Creed] back, there will be more anticipation for it.” This was in response to why Ubisoft waited so long to bring the Prince of Persia franchise back to gaming consoles. Apparently Ubisoft believes in making gamers wait a long period of time so that when a sequel comes out it will be hyped up and highly anticipated.

Right now, Ubisoft is behind EA and Activision in the video game industry. Do you think Ubisoft has noticed that EA (Madden) and Activision (Guitar Hero) are constantly releasing new titles of their popular franchises? Ubisoft says they have enough money to hold them over and don’t need to keep pumping out games.

So while it’s is highly likely we will see an Assassin’s Creed sequel in the future… it may just take 3-4 years for it to get here.