Over the weekend Assassin’s Creed 2 picked up 7 gold awards from the MI6 Conference. MI6 is a non-profit association dedicated to maximizing the effectiveness and supporting the success of marketing, promotion and advertising professionals involved in the interactive entertainment community. AC2′s seven golds was the most of any game this year. The best part of the Conference was when AC2 took home the highly competitive “Outstanding Overall Integrated Marketing Campaign” award.

“The winning work featured at this year’s MI6 Awards showcased how game marketers are creatively leading while strategically adapting to the shifting media landscape,” said Jonathan Block-Verk, President and CEO of MI6. “This community is driving the growth of the game industry by expanding the reach and definition of gaming, while continuing to appeal to the traditional gaming audience.”